|
|


Ch. Bleriot 1879


Librairie de Blériot Freres
1880

Librairie de Blériot et Gautier
1881-1882
>
1882



n°3
Nouvelle Bibliothèque Populaire

1902 L'elevage du Lapin, 1900

1920



click to enlarge

Jacqueline Rivière
in Les Veillées des Chaumières
1902

Things made easy...
A pre-printed subscription postcard
used before 1926
©Hachette
(Click to enlarge)


Bibliothèque
de ma Fille, 1925


Bibliothèque de ma Fille
1949

Bibliothèque de ma Fille
1952


Bécassine and her mistress,
M.me la Marquise de Grand'Air

Catalogue 1925
1926
G&L announces a price increase

Maurice Languereau
© Hachette

Remy Paton (R) & Maurice Languereau (L)
Draw Jury SdeS, 1939
(Photo: France Presse)
Remy Paton a.k.a. Agénor-Vinceslas Voutroux,
was in charge of "Concours" et "Jeux" since 1908.

1937

Palais de la Plage, Monaco
©Groupe Pastor

Henri Gautier,
a few months before his death
in 1938
© Hachette

Les
Romans des Veillées des Chaumières
Les Romans
des Veillées des Chaumières 
Collection Johnny et Suzette
1945

La Semaine de Suzette
1959-1960

Jeudi Matin - supplement

Collection Serie 15
Fifteen stories on the same theme

Collection 3 Romans
Three books in one

14 Novembre 1932

The fidelity brooch
«L'insigne des Fidèles
de
La Semaine de Suzette
Un charmant bijou de fantaisie»
1939

25th August 1960, n°144
The final curtain

18,
Rue Jacob in 2007
© Maria Kovos
TOP |
A SHORT HISTORY OF GAUTIER-LANGUEREAU
& La Semaine de SuZette

Henri Eugène Gautier was born in Paris in the VII arrondissement,
on October 17th, 1855, the youngest son of Marius Léonard Gautier and Claire
Amélie
Bourdon.
The Gautiers were originally from Marseille, where Henri's
paternal grandfather, Symphorien Marie, (b.1782) had
been a tailor.
Marius Léonard,
(b. Marseille 1812-d>1867) was a manufacturer of iron tools who owned
a hardware shop (quincalleirie) in rue du Temple, 20.
In 1839 he married Claire Amélie, issued from a family of Parisian tradesmen.
Besides Henri they had four more children:
Claire Amélie Virginie: (1840-1930)
Léon Gustave Adolphe: 1842-1916,
Quincaillier
Négociant
with his brother Paul Emile he inherited his father's business in rue du Temple, 20
(recorded at this adress in 1889 and again in 1908).
His
daughter Suzanne married Alfred Tolmer ca1905
Paul Émile Louis: b. 1844-d. 1910, Négociant,
Manufacturier rue du Temple, 20 in 1884 and avenue Victoria in 1889. He
attended l'École nationale supérieure du Génie
Maritime and became a civil engineer. He is listed (in rue du Temple) in the
1884-85 issue of Annuaire de la Société Amicale du Génie
Maritime whose members were former pupils of the school and in
Memoires de la Société des Ingénieurs Civils de France,
1875
Charles-Albert: b. Paris (VII) 20 May
1846-d.11 April 1915. He became a well known architect. Graduate 'Ecole
Centrale d'Architecture' in 1869. and 'Ecole des Beaux-Arts' (1869-1877), inspector
of Bâtiments civils et des
Palais nationaux, Paris, Architecte of the Greenhouses of Paris, renown for
his innovative design of glass & ironworought domes. Officier Legion d'Honneur.
Tout-Paris, 1900. (Adresses in Paris at rue Cambon & 37 rue de Lille).
In 1861 Claire Amélie married Jean Languereau (1831-1903) a bronze manufacturer (Fabricant de
bronzes).
They had three children: Amélie Pauline (b 1862),
Eugénie Jeanne Marie (b.1864) and Jules Léon
Maurice (the future Caumery) born in Paris (10e), 66, Boulevard de Strasbourg on January 8th, 1867. Witnesses were the two grandparents Marius Gautier and Jacques Languereau.
The Languereaus
were a wealthy family of tradesmen/rentiers:
Maurice's grandfather, Jacques, who in 1840 had been a pasta dealer (marchand
des pâtes à potage),
was living as a "rentier" by the time of his death in 1888.
He left an estate worth 72,520 francs, (short of 10M pounds at today's value)
which included properties in rue de la Roquette, n°44, in passage Louis Philippe,
in rue de Lappe, n°21, in passage Choisel, n° 12,
and possibly one in Maisons-Laffite.
Maurice Languereau's sisters were married as it befitted their social status:
Amélie Pauline to Pierre Laville, a rich Parisian tradesman from Rue de
Rivoli, Eugénie
Jeanne Marie to Emmanuel Parmegiani who eventually became Head of Cabinet at the Ministry
of War and Officier de la Légion
d'Honneur.
***
At the end of his secondary studies, two weeks after
his 18th birthday Henri Gautier joined the Army under the "engagement
conditionnel" scheme, destined to form the officers, which allowed
"les bacheliers" young men who had gained the baccalaureat
and were able to pay 1500francs for their upkeep in the Army, to do only one
year military service instead of the obligatory five. (Marcel Proust will avail
himself of the same prerogative a few years later)
In 1875 he was
discharged (passé dans la disponibilité) and
then in 1879 he was moved to the Reserve de l'Armée active. Having attended
over the following years the mandatory two weeks recalls for military exercises,
by 1907 he had reached the grade of Chef de Bataillon de l'Armée Territoriale
d'Infanterie dans la 9me Région. Until the age of fifty he could
be mobilized, in case of war.
****
As soon as he got out of the Army in 1875 Henri Gautier (1) went
into business and became a publisher with modest beginnings: he published
music sheets.
There is a trace of them because they all have the "dépôt
légal".
La Tentation, scène dramatique avec solos et choeurs. Poésie de
M. Paul Vrignault., 1875
in-8 ° à 2 col., 4 p
Le bal des fleurs, quadrille par Eugène
Besançon, Impr. Fouquet,
3 p. : couv. orn. ; 35 cm
Dédicace : "à mademoiselle Emilie Bonnemye" . - La couv.
porte : "Oeuvres musicales". - Gravé par Baudon. - 1878 d'après
le cachet de dépôt légal
Les roses : polka : piano par Eugène Besançon
[Paris] : H. Gautier,
Impr. Fouquet, Dédicace : "à monsieur Georges Laruaz".
- La couv. porte : "Oeuvres musicales". - Gravé par Baudon.
- 1878 d'après
le cachet de dépôt légal
Glissade polka pour piano : op. 48 par Eugène
Besançon
Paris : H. Gautier, [1879], Impr. Fouquet, 3 p. : couv. ill. ; 35
cm,
Gravé par Mlles Field. - 1879 d'après le cachet de dépôt
légal
In 1880 he is already into books:
Furetière, Antoine Le Roman bourgeois, avec introduction littéraire
et biographique par Charles Simond, Paris : H. Gautier, (1880).
Furetière is an author who lived in the XVII century.
Seven years later Gautier becomes Blériot partner.
In 1882, the Parisian «Librairie Blériot
Frères» (Charles
Félix et Louis). was one of the leading French
publishers/booksellers.
It existed already in 1859 as «Librairie de Charles Blériot»,
at 11, rue Rousselet, owned by Charles
Blériot (b.1838) who was later joıned by his
older brother Louis.
In
1860 Charles Blériot
bought the bookseller licence (brevet de libraire)
of Firmin Alphonse Pringuet (b.5 Feb 1820-d.3 Apr. 1905) (2) libraire-commissionaire at 25, rue Bonaparte with a full-fledged
catalogue of religious and historical literature (e.g.: Preuves de la Religion
présentées à la jeunesse,
suivi de l'Instruction de E. Costa sur le dogme de l'Immaculée
Conception, Pringuet, Paris
1855) which included La Revue de l'Art Chrétien,
founded 1856.
In 1861 he moved from 25, rue Bonaparte (round the corner from rue Jacob)
to 55, Quai des Grands Augustins.
Blériot
used outside printers like, for instance, Imprimerie Mme V.ve Belin, Saint Cloud
or, in 1861, Rousseau-Leroy, 26, rue Saint-Maurice, Arras.

fragment from the cover of La Revue de l'Art Chrétien, 1860
On the 23rd Feb. 1882 a full page obituary
signed by Raoul de Navéry announced
in the front page of L'Ouvrier the sudden death, at the age of 46,
of Louis Blériot (3).
Exactly four weeks later, on the 25th March 1882, Librairie Blériot Frères
became Librairie de Blériot et Gautier. No explanation as to why or how
Gautier had become a partner was given.
An unconfirmed source states that, after his military service,
Henri Gautier started at Blériot as an apprentice,
working his way up to the top, finding himself in the right place at the right
time, with suitable means and experience, to become Charles Félix's partner.

L'Ouvrier
n° 1091 - 25 March 1882
Whichever way Gautier started his successful career — on
his own or as an apprentice — it
is an undisputed fact that after becoming Maison Blériot's partner in
1882, three years later, in July 1885, aged thirty, he became its sole proprietor
(Charles Blériot,
who died in 1898, stills appears as Directeur Gérant). Gautier also
bought
the catalogue of the bookseller/editor
Dillet (Constant René), 15 rue de Sèvres (who had been one of Zénaide
Fleuriot's publishers). (4)
The whole operation
may have been financed with the help of his brothers and/or brother-in-law Jean
Languereau.
Surely no coincidence, the same year (1885), his very young nephew,
Jules Léon
Maurice Languereau, the son of his sister Claire Amélie,
barely eighteen, joined the firm.
The daily La Patrie , thus referred to Gautier in July 1885: "Le
nouveau propriétaire de l'ancienne maison Blériot, M. Henri Gautier,
un jeune, intelligent et laborieux editeur [....]"
The new publishing house traded under various names: Blériot et Gautier (1882),
Henri Gautier (1887-1900), Librairie Henri Gautier (1903), Librairie Blériot,
Henri Gautier Successeur (used as late as 1922).
Their premises remained at 55, Quai des Grands-Augustins,
in a district of Paris where printing and publishing firms existed since the
XIII century. An adress with literary and artistic connections, it was where "... au
dernier étage du 55, quai des Grands-Augustins, Colette et Willy, fraîchement
mariés, passent quelques semaines en mai-juin 1893 ....".
Picasso will
have his studio at no7 during WWII.
The catalogue Gautier acquired from Blériot contained over
one thousand titles of religious and historical works, adventure and melodramatic
novels with titles such as Les Terreurs de Lady Suzanne,
by Claire de Chandeneux (Emma Bailly), authors like Raoul de Navéry, Zenaide
Fleuriot, Marie Marechal, Marie Maryan and two magazines:
-
L'Ouvrier (founded 1st May 1861 - closed 24
April 1920) Journal hebdomadaire illustré, paraissant tous les samedis, Biographies,
Causeries, Littérature, Romans et nouvelles, Sciences, etc., Paris, au bureau
du Journal L'Ouvrier, 55 Quai des
Grands - Augustins.
In 1920, after 59 years, because of the political/social overtones associated
with the name it was renamed "Fils de France"
-
Les Veillées des Chaumières, Journal illustré paraissant
le Mercredi et le Samedi, a literary revue aimed at a young modern female
readership, the big sisters of Suzettes, gently introducing in their stories
the subject of love. The first number appeared on 1st September 1860 and cost
five cents; published initially on Saturday and then twice a week, Wednesday
and Saturday, in 1884 the circulation reached 75,000 copies. [The name is now
owned by Emap Femme; still published, it reached issue 2630 in February 2005].
Some of the contributors were or became famous French writers: René Bazin,
Henry Bordeaux, Paul Bourget, Gérard de Nérval, Sully Prud'homme.
Gautier started immediately to re-organize Blériot
catalogue and launch his own collections:
- Collection Blériot (es. Marinette by Marie
Alderic) which then became
- Collection Blériot - Bibliothèque Grise (1884)
- Nouvelle Bibliothèque
Populaire (1887) a series of cheap paper-backs sold at ten centimes, dedicated
to French and foreign classics: Milton, Racine, Schiller. (no1, was Lettres
De Louis XVI, no3, DANTE. La Divine Comédie).
This collection in competition with the very cheap "Bibliothèque
Nationale" was very well received at home and abroad
"Of all the cheap " libraries," quite the cheapest
is the "Nouvelle
Bibliotheque
Populaire, just started in France" (The Nation, 1887)
"La
Nouvelle bibliothèque populaire à dix centimes, que vient de créer
l'éditeur
Henri Gautier , est une publication qui mérite d'être signalée
et encouragée" (Revue politique et littéraire: revue
bleue, 1887)
"Une Nouvelle bibliothèque populaire, la bibliothèque
Henri Gautier , se publie à Paris au prix de 10 centimes le cahier de 32 pages — Que
peut-on bien avoir pour 10 centimes? — Peu de chose mais souvent un petit
chef-d'oeuvre" (La revue de Belgique, 1888)
"Inexpensive as is
this Biliothèque
Nationale it has now a new rival — the Nouvelle Bibliotheque
Populaire — in which the single numbers are sold for two cents each" (Cheap
Books and good books, The American Copyright League, 1888)
"J'avoue
que j'ai beaucoup lu, mais je n'avais pas encore vu pareil pour dix centimes" (Vallette
in Le Mercure de France, 1907)
.
- Bibliothèque de Souvenirs et Récits
Militaires (1893)
Collection "Récits des grands jours de l'histoire"
- Bibliothèque de voyages, de chasses et d'aventures
- Collection "Bibliothèque des Petites Sources
de Richesses"
-Bibliothèque scientifique des écoles et
des familles (it includes La Photographie: Development
et Tirage par Louis et
Auguste Lumière)
- Bibliothèque de Ma Fille (1897)
- Collection
Choisie (the old Dillet stock rebound under a Gautier-Languereau cover (after
1918)
- Collection
Familia (1922-1947) 120 titles. The first volume Lequel? by Mathilde
Aigueperse
On the 2nd of February 1905, heralded by a massive campaign
in Les Veillées and L'Ouvrier,
Gautier issued the first number of La Semaine de Suzette a magazine specifically
aimed at girls aged 8-14, daughters of the professional bourgeoisie, being educated
at home or in private religious establishments.
In a Country where religion and
education will be soon officially separated by a Bill of Law to be passed on
the 9th of December 1905, in the
wake of the Congregations' expulsion from teaching, in the full swing of La Belle
Epoque, Henri
Gautier has a reassuring message for parents: «La Semaine de Suzette sera
le complément récréatif d’une éducation religieuse et intelligente».
However
it can be safely stated that the immediate success of Suzette was due
to Maurice. He was simply an advertising, marketing, and merchandising genius
and a shrewd businessman, qualities obviously inherited from his ancestors.
Why the name Suzette was chosen, official history
doesn't say (5)
Suzette could be a generic name for "little girl", the fashionable diminutive "ette" of
Suzanne, a girl name popular in France at the beginning of the century.
Or maybe the title was inspired by a schoolbook by MARIE MALEZIEUX HALT, L'Enfance de Suzette, livre de lecture courante a l'usage des jeunes filles. Paris, P. Delaplane, 1892 or
possibly by a series of postcards published around 1900 called "La
Journée de Suzette" in circulation as long as 1910, depicting
the daily activities of a little girl from the moment she wakes up to her bedtime
prayers.
There was also the classic novellette La dot de Suzette by
Joseph Fievée, published in 1798, still in print in 1992. And there was La Semaine des Familles (1858-1896) founded by Alfred Nettement, managed
for many years by Zenaide Fleuriot. And there had been La
Semaine des Enfants by Hachette (1857-1876)
Whoever named the paper after a girl, and for
whatever reason, it was a masterstroke soon to be imitated by other publishers.
Magazines or rather periodical instalments of works for (rich) children had
been published in France since the XVIII century: L'Ami
des Enfans par M.
Arnaud Berquin (Paris 1782 and London, 1783), Le Portefeuille
des enfans (1784-1800), Le courrier des enfans (1796-1799).
In the XIX century beside general magazines for enfants, aimed indiscriminately
at boys and girls i.e. Le
Journal des jeunes personnes (Julie Gouraud, 1832) La Semaine des Enfants (Hachette,
1857-1876) there were also some
specifically destined to fillettes,
jeunes filles and demoiselles such as L'Abeille des demoiselles (1826-28), L'Album
des demoiselles (1832), Le
journal des demoiselles [sold
on subscription it will last from 1833 to 1922], Magasin
des demoiselles (1844-1881),
La Jeune fille (1888-1898) and many more.
Some were illustrated with strips like Le Jeudi de la Jeunesse (Tallandier
1903-1914), others did
not have many illustrations and were quite expensive, i.e. Mon Journal and Le
Petit Français illustré (just
to name two).
But Suzette was personal, it adressed itself directly
to an existing potential reader, who could identify with and respond to it.
Incidentally the popularity of the name Suzette in its own right peaked in France
in 1932.
Suzette's
editorial staff consisted of a team of female writers, headed by the Editor-in-chief
Jacqueline Rivière, formerly Mme Alexandre Bernhardt, née Jeanne Spallarossa,
known as Mme Bernard de la Roche, an established editor at Les
Veillées
des Chaumières and L'Ouvrier who,
until her death in 1920, will run Suzette practically single-handed,
covering many features under different pseudonyms. Contributors such as Agon
de La Contrie, Roger Dombre, Pierre Besbre and Jeanne de Coulomb came as well
from Les
Vieillées
and/or L'Ouvrier. They wrote on commission to a set formula and over
the years they often represented the heroines reading La Semaine, a
subliminal in-house advertising message suggesting that to identify with the
book's characters, a little girl had to read the magazine .
For the launch
of Suzette, one hundred thousand copies of the first number were distributed free
of charge. As an incentive to prospective subscribers, Maurice offered a doll called Bleuette. G&L
marketing strategy returned more results than expected. The subscription offer
was an instant sell out. Gautier who had placed a dolls order with the manufacturer
(Jumeau) for an estimated 20,000 subscriptions, soon had to order another 60000.
After the first two stocks run out, Bleuette was put up for sale.
A fore-mother of Barbie, Bleuette, was supplied with a continous
range of merchandising: clothes, accessories, furniture patterns and ready-made
trousseaux which were exhibited at Gautier-Langeuereau's premises where Bluette's
fashion shows were held regularly.
Catalogues (1932-1933 1 & 2)
with invitations to view the new season's models were issued. As soon as a new
pattern for Bleuette's elegant wardrobe came out, little mummy had to start sewing
At the end of the publishing year — which until 1926
fell on the 2nd of February, the date of the first issue — for those who
had missed out, La Semaine was sold bound in albums. (For the numbering
of La Semaine see Trésors de la bande dessinée, BDM: BERA,
Michel, DENNI Michel, MELLO, Philippe, Ed. de l'Amateur)
There were also concours,
competitions in which readers could take part by answering correctly a number
of questions spread over many issues and by attaching to their reply a
coupon from each issue. Results for the Grand Concours du "Bourreur de Cranes" which
had been running since August were announced in the 23rd December 1926 issue.
The 1st price was a bycicle "Fillette Touriste" Peugeot, in black enamel lined
in gold, with brakes and accessories, a bag, mudguards, and skirt net. For the
record the winner was M.lle Marie-Louise Paul (Isère). To keep the girls busy
in summertime, the yearly Suzette en vacances offered, since 1906, a
structured program of activities and entertainments.
The illustrations were made by artists who at the
time were already famous and in great demand, though some having illustrated "littérature
galante" as
it was called then were somewhat beyond the pale for a Catholic magazine.
The result was a vibrant publication which even after a century
still exudes an exciting go-getting feeling. It gave its readers a specific personality:
once a Suzette forever a Suzette, demonstrating and anticipating Miss Brodie's
famous pedagogical axiom "give me a girl at an impressionable age and
she is mine for life"
Nevertheless La Semaine doesn't lack its share of
negative comments: bromidic, repetitive, the mouth piece of a nationalistic
conservative class, patronizingly racist, paying lip service to new trends, a
propagandist of the Catholic Church, etc... These were certainly not the considerations
of a little girl anticipating the Thursday thrill of its arrival, nay, a girl
deprived of a televison set. Par
manque de «Blue Peter» ... the instructions on how to build
a Baquet à fleurs pour égayer la table (Feb. 1938) were
as much exciting. Of course it is
not a coincidence that the demise of the magazine coincides with the advent of
television.

The Postman cometh ... postcard 1905, ill. R de La Nézière
To fill an empty space in the first issue of La Semaine
de Suzette (so the story goes) Languereau or, according to others, Jacqueline
Rivière, who is officially credited with the first script, invented the character
of the maid Bécassine (6) which
appeared as a strip. The accidental illustrator happened to be Joseph Porphyre
Pinchon (Amiens, 17 April 1871 - 20 June 1953). Painter
by training and vocation, he was working out of necessity as
a magazine illustrator. By 1910 he was the established artistic director and costumes
designer at the Opéra Garnier in Paris.
The last minute arrival of
Bécassine is actually documented.
Since 1904 G&L had started advertising the new issue (which like all magazines
was prepared months ahead) in Les Veillées and L'Ouvrier.
L'Ouvrier no 76, dated 21 Jan 1905 carries two columns (pag 604 & 605) signed
E. de Prémartin, outlining in detail each feature of the soon-to-be-born
Suzette. No mention of Bécassine.
In L'Ouvrier, no77, 25 Jan.1905 (one
week to go) a box lists the contents still no mention of Bécassine whereas
she suddenly appears on the 28th
Jan. 1905, no78,
(Saturday, four days before the launch) under the heading Les exploits de
Bécassine (page gaie) illustrations de Pinchon.
On
popular demand Bécassine became a regular feature and from 1905 to 1914,
ninetynine short stories were scripted appearing in the centerfold pages. Becassine
became even a radio vedette.
SUZETTE ON THE WIRELESS

Every Thursday at 13.20, Semaine de Suzette's half hour presented by Tante Mad on POSTE RADIO 37.
Listeners will be able to hear Bécassine. ( 1938-1939)
|
In fact Bécassine became and remains to this day so popular
that in November 1913 Gautier launched Bécassine's own collection under the name Les
Albums de Bécassine. Though over the years Bécassine was scripted
also by other writers, Languereau continued to write until his death some of
her endless adventures under the pseudonym-anagram Caumery Léon, which
he used initially to hide the frivolous activity of strip scriptwriter from his
colleagues in the publishing world. Twenty
eight albums were produced in 45 years:
"Je ne
pensais guère à doubler
d'un écrivain, l'éditeur que j'étais." said
Languereau in 1934 of
his scriptwriting.
If Maurice Languereau , a well educated man, was not a writer , he was most certainly
a man who wrote: in fact he contributed as a literary critic to his uncle weekly
Revue de
France (published 1889-1893) : i.e.: "Le
marquis de Breuteuil", 20 Aug, 1892 , "René Bazin:
Sicile" — "Henri Dabot : Lettre d'un écolier" 10
Dec 1892, & "Henri Meilhac" April 1892).
Bécassine was also distributed under copyright in the USA. The copyright
was regularly re-newed, the latest available record in the Sixties (18 Nov. 1960
and in 1967) in the names of Mme Maurice Languereau, née Yvonne Gallien & Mme
Jean-Pierre Pinchon, née Suzanne Armande Wurtz. Presently it belongs
to Hachette-Gautier-Languereau.
****
Languerau was exempt from military service for feeble constitution (exempté pour faiblesse de constitution) but at the beginning of WWI he enlisted as a volunteer in the Services Auxiliaires of his year roll-call and was put in charge of the administration
of a military hospital near Paris (it became the setting of Bécassine pendant la guerre, 1916)
Les petites Suzettes as well took part in the
war effort, together with Bécassine who was mobilisée and
went chez
les Alliées and Bleuette who was at the front-line donning the uniform
of infirmière, (n°2, 1915) and ambulancière
de la Croix Rouge (n°11, April, 1915).
In 1915 they were invited to become marraines
de guerre, (war-godmothers: more than just a pen-pal), "adopting" and
supporting a soldier at the front as a personal friend, especially those without
families.
The war was covered in many Suzette's articles and stories.
For instance, in 1917, Jean
et Jeannette on their way to school, stop every time at the tobacconist.
A neighbour reports them to their mother on suspicion of smoking (those were
the days when there was an educational community spirit). Mother ambushes them
and indeed catches them entering the shop.
But, before she
has time to give them the good hiding she thinks they deserve, she sees through
the window Jean and Jeannette deposit the cigarettes they have bought with quatre
sous -
their snack money - into the "N'oubliez pas les soldats" basket,
containing offerings for the soldiers at the front. Outside the shop, the patriotic
children find, fort
surpris, their
mother qui les embrasse tendrement, les larmes dans les yeux.
In February 1918, Henri made his nephew — who already
had power of attorney — a full partner. The new company took the name Gautier
et Languereau Éditeurs.
Henri Gautier remained Directeur
Gérant of
the firm until his death.
Towards the end of 1919 Gautier-Languereau launched the book
collection Bibliothèque de Suzette, editing in book format the most popular
feuillletons published in La Semaine. The collection became as successful
as the magazine.
The volumes came in various formats.
The internal illustrations remained the same. The covers of the paperback version
were designed by the usual illustrators. In 1936 G&L
contracted out the illustration of the covers to Maison
Tolmer. Its owner Alfred, had married (ca 1905) Suzanne, Henri's niece, (daughter
of Gustave Adolphe Gautier).
They sold the translation rights to foreign publishers in a number of Catholic
countries like Spain, Italy and Portugal. The Italian translations rights of some titles were sold in 1931 to Adriano Salani Editore for 600FF per volume. Other titles were sold to Marietti.
In the Fifties some Bibliothèque de Suzette including P'tit
Oiseau were
adapted in Turkish published anonymously by DOGAN KARDES YAYINLARI. P'tit
Oiseau was again published in Turkish in 2002 also in an adapted version
this time with the author's name.
G&L books were distributed abroad by La Maison du Livre Français.
For the Americas G&L had a publishing agreement with Editions B.-D. Simpson
of Montréal
under which the sale of Suzettes published in their joint names was "strictement
limitée au Canada, aux Etats-Unis d'Amérique et à l'Amérique
du Sud à l'exclusion de tous autres pays" (i.e. Une
petite fille tombée de la lune,
Gautier Languereau, Paris & B.-D. Simpson, Montreal, 1937 and Il était
un petit page,
1932 and La tutelle de Cousine Linotte, 1931)
To promote the company and the French Press, Maurice travelled continuosly taking part to conferences and symposiums related to book publishing. (es. Rome 1928 Conferena sui diritti di autore) and presenting G&L at book exhibitions.
In the year 1922 G&L was present at the exhibitions held in Florence (Fiera Internazionale dle Libro 1922), San Sebastian and Stockholm
Rio de Janeiro 1923 (Gold Medal)
Strasbourg 1924, (not competing)
Paris 1925, Exposition des Arts Décoratifs (Silver medal for Bleuette)
Zagreb 1925
Madrid 1927 (Grand Prix)
Barcelone 1929 (not competing)
Liège 1930 (Grand Prix)
Paris 1931, Exposition Coloniale: present at the Palais du Livre, Palais des
Informations (Press), Section Metropolitaine (Jouets) (received a Grand Prix in each section)
Lyon 1933, Exposition Internationale de la Poupéee, Diplôme d'Honneur
Paris 1937, Exposition Internationale "Arts et Techniques dans la Vie moderne",
(Gold Medal)
***
Reading through La Petite Poste it is evident from
the letters looking for pen-pals that Suzette was
read all over the world (and not just by the daughters of the expatriate community)
including the United States and Great Britain (not so much Germany) but the magazine
is unknown in English speaking countries, though two of its readers were
the British princesses Elizabeth and her sister Margaret-Rose, which conjures
up an idle question: does the Queen still keeps her old Suzette's
copies?
Gautier-Languereau's catalogue was enourmous but they became
and remained famous for Les Albums de Bécassine, the long Brigitte series
by Berthe Bernage, La Semaine de Suzette and Bibliothèque de Suzette. The
last two had various spin-offs (Suzette en vacances. Suzette et le
bon ton, Le
livre de Suzette,
etc.)
Three generations of French women were profoundly influenced by Suzette's
literature.
In August 1926 Gautier-Languereau moved their offices to 18, rue Jacob, a narrow medieval street in the Quartier
Latin, like Grands-Augustins an adress equally full of literary resonances, which
had been the headquarters of Hetzel, near to Firmin-Didot (no24) and just next
door to the American writer-socialite-heiress Nathalie Clifford-Barney, whose
famous salon at no 20 was attended by French intellectuals and American
expatriates. People such as Jean Cocteau, Gertrude Stein, Paul Claudel, Truman
Capote, Colette and F. Scott Fitzgerald, to name a few, must
have passed in front of Gautier Languereau quite regularly: was it during one
of his visits to Barney that Fitzgerald stopped
at Gautier to buy, maybe for his daughter Scottie, "La petite marquise de
Karabat" (ed.1927) now in the Fitzgerald Library at Princeton University?
One likes to think so.
Stendhal too had been a resident of 18, rue Jacob and it was
where the young Jules Verne arrived an autumn afternoon in 1862,
introduced by a mutual friend, the writer Alfred de Brehat,
to submit to
Hetzel the manuscript of his very first book "Cinq
Semaines en ballon".
Maison Pierre-Jules Hetzel et C.ie, (est. 1837), publishers
of Balzac, Sand, Verne and Hugo, can be considered the first mass-production
publisher of juvenile educational literature with their Bibliothèque d'Education
et de Récréation and Magazine
illustré d'Education et de Récréation (1864-1915) of which Jules Verne
became not only the main author but also a co-director.
A non-denominational publishing house, it needs to be mentioned in this context
not just for being Gautier's predecessor in rue Jacob (7),
but because, Pierre-Jules influenced the phylosophy and contents of contemporary
and later juvenile publications, including Gautier's, by successfully marketing
quality collections jeunesse written
specifically for the youth by professional or contract writers.
Hetzel started to sell out their assets in bits and pieces at the beginning of
the XX century and effectively ceased to exist in 1930 with the death of Louis-Jules
Hetzel son of Pierre-Jules. From Hetzel, Gautier inherited the premises and a
few writers, e.g. Pierre Perrault.
****
Henri Gautier, a gentle and effacing man, devoted his life
to the firm and the publishing world; out of his long list of offices and honours
we mention only a few which prove his dedication to education and his social
commitment.
He was a founder member and director of La Maison des Orphelins
du Livre and Chairman
of La Caisse des Retraites du Personnel des Librairies.
In
1932, under the patronage of the President de la République,
he organized a lottery to fund a summer camp (colonie de vacances) for
the orphans of the workers employed
in the publishing industry.
He was also a member of the Conseil
d'administration du Cercle de La Librairie, member of the Comité du
Syndicat des Editeurs, a co-director of Imprimerie
Crétéil (est.
since 1840) in Corbeil.
Officier d'Academie in 1896 for his contribution to education, Chevalier de la
Légion
d'Honneur since 1909, on the recommendation of the War Department, he was
made an Officer on Oct 21st, 1932, this time on the recommendation of the Ministry
of Colonies for his contribution to the diffusion of French in the Colonies and
particularly in Spanish and Portuguese speaking countries through his "nombreuses
collections de volumes et albums pour la famille, les adultes e les enfants dont
la scrupuleuse moralité assure
une large diffusion à l'étranger"
A Parisian through and through, in 1909 he was living
at 17bis rue Paradis-Poissonière, (now simply Rue Paradis) in the Parish
of
Saint-Vincent-de-Paul Montholon;
later he moved to the fashionable 213, Bd. Saint Germain. Aged 72, in 1928, with a pre-nuptial agreement, he married in Paris, VIII, Angèle Herluison. She was a 36yrs old woman, "sans profession". born in Aube. living in the fashionable 8me. Maurice Languereau was a witness. There were no children.
In his last years Gautier settled in Montecarlo where he died, at
Palais de la Plage, Boulevard des Bas Moulins at eleven in the evening,
on February 12th,
1938, having received the last rites.
The 15th of February, Le Figaro reported his death
in a short obituary in the section Le Carnet du Figaro. The funeral
took place in Paris at the Saint-Germain-des Prés Church, Saturday
19th February. He was buried in the Cimetière de Passy.

from Carnet
du Figaro, 15 Feb, 1938
***
On November 9th 1918 at the age of 51, Maurice
Languereau married Yvonne Adèle Marie Gallien (b.
Coutances 27 March 1882), who was employed at G&L as
Secrétaire de rédaction ; They had a daughter,
Claude born in 1921, whom ML immortalized as Loulotte in the adventures of Bécassine.
Henri Gautier was present at the birth of his little niece. They lived in rue Saint-Guillaume 14.
Yvonne Gallien was also one of the designers of Bleuette's
wardrobe: she was a friend of Jeanne Lanvin (8) the
famous French couturière
and she must have been inspired for the doll's clothes if not by the actual Lanvin's
collections by their stylish elegance.
From 1926 to 1929 Maurice was the Chairman (after 1929 Honorary Councellor for life) of the Cercle
de la Librairie which since 1847 represented the interests of publishing
houses and regulated publications' prices, copyrights and distribution. He was
one of the founders of the Maison du Livre Français an association
organizing the distribution of its associates' books and
for a long time Président du
Syndicat des Éditeurs.
Following his uncle's charity involvement he was Administrator of Orphelinat des Industries du Livre
Maurice Languereau who was a Law graduate, was a sound middle-class businessman
with sound Catholic conservative principles, a charming and urbane man with a
great sense of humour. "M
Languereau est d'un vrai charme en ce temps où l'on fait foin facilement
de l'urbanité" wrote «La Croix» in 1934.
Though issued from a conservative milieu, his views were surprisingly avant-garde particularly
on the position of women in society as exemplified by Bécassine, a
"Thoroughly Modern Millie",
of whom he could have said (if he didn't) "Bécassine c'est
moi"
Chevalier de La Légion d'honneur in 1925 he was made an Officier
In 1938 on the proposal of the Ministry of Trade for his relenteless work in the interests of the French book industry.
He was a keen golf player and practised mountaneering during the family regular Swiss holidays in Montana and
Megève.He died suddenly on August 10th, 1941 at his residence 23, Quay d'Orsay, in the 7me Arr.
****
G&L had weathered WWI pretty much unscathed. Things were
different in WWII: early in the war, in June 1940, G&L compelled by
shortages of paper stopped the pubblication of La Semaine. They continued
to publish books until 1943. Many were published using
surplus covers of different titles, with
an apology
note. For instance La Filleule des Abeilles by
Jacqueline Rivière printed by the Imprimerie Crété, Corbeil
(10-1941) was printed under the cover of Les pupilles de Miss Giddily by
Nalim.
From 1940 to 1943 the German Occupation Authorities issued three Unerwuenschte
franzoesische Literatur (known
as Liste Otto,
lists of banned anti-German, antifascist,
pro-Marxist authors, publishers
and books, and works by Jewish,
British and American authors, forbidding their publication, sales and stocking.
Gautier-Languereau were not included in
the lists despite the continuous, not so subtle anti-German propaganda
they had carried on for years through their editorials under the feature Lettre
d'une Tante and the numerous Suzette stories set during the Prussian wars
and WWI.
Strictly speaking they conformed to the rules having neither foreign
nor Jewish nor Marxist authors in their catalogue.
However
the Germans who had their sights on G&L well before arriving in France,
raided their premises, positioning their tanks in the middle of rue
Jacob, just two days after they entered Paris (14 June 1940) impounding a number
of publications including three Becassine albums published in 1916-18 with subversive
storylines: "Bécassine mobilisée", "Bécassine chez les Alliées", "Bécassine pendant la guerre". The
raid's instigator was
Otto Abetz, the Germans' man in Paris who gave
his name to the lists. He knew
exactly where and what to look for: fluent French speaker, francophile since
his youth, married to a Frenchwoman, an art teacher by profession, he could fully
appreciate Becassine's antics' true meaning ... One cannot help thinking that
the raid had the piquancy of a personal vendetta and may have contributed to
Languereau's early death.
Maurice Languereau was most certainly un-popular with the
invaders. In December 1940
he was part of a group of publishers and printers (Hachette, Armand Colin, G&L , Masson and Papeteries de Navarre) who tried
to prevent the Germans from dispossessing, under the new racial laws, the Jewish
publishing house Nathan, owned by Fernand Cahen (a.k.a. Nathan). They formed a consortium (G&L
took 30 shares) and
— under the auspices of the Syndicat des Éditeurs — bought
Nathan with the pledge to return it to its rightful owner in due course. But
the sale was not approved by the occupying authorities.
In 1942 the Company was eventually sold to a
«groupe
de personnes françaises et aryennes appartenant au monde du Livre».
and became Ancienne Librairie Fernand Nathan.
Henri Norbert "Daniel" Imhaus (b.9 Jan. 1882) a
former general director of «Papeteries
de Navarre» managed
it until the end of the war when Nathan was returned to its owners; Imhaus then
moved to Gautier-Languereau.
To print their books, over the years, Gautier et Languereau used numerous
outside printers, notably Imprimerie du Loiret in Orléans, Imprimerie Comte-Jacquet
in Bar-Le-Duc, Imprimerie Creté, Corbeil, the celebrated Firmin-Didot in Mesnil
sur l'Estrée
and in the Sixties Imprimerie Mame, Tours. La Semaine was printed by
Imprimerie Charaire-Sceaux until its very last number.
On the death of Maurice Languereau, G&L chairmanship had passed
to Eugène Paturel. He was succeded by Yvonne Gallien Languereau,
Daniel Imhaus, and later Jacques Canlorbe (Claude's husband).
La Semaine restarted
publications in 1946, initially twice a month.
At the end of the war, G&L decided to dedicate themselves only to
youth literature embarking in a series of publications some more successful
than others.
1945 - Le Livre de Suzette: it contained
the same features of La Semaine in paper-back format and was supposed
to be a one-off, waiting for La Semaine to reappear, but
was published yearly until 1953.
1945 - Collection
Johnny et Suzette with bilingual French-English facing text, which
seems to have been shortlived because apart from Le chat Botté/Puss
in Boots by
Mad. H Giraud&Douglas Ferrers, ill. D. Arguillière, no other titles
have come to light.
1949 - "Jeudi Matin" a weekly
in-folio newspaper for boys with a color supplement. In this magazine were introduced
some of the authors and illustrators who will write for the collection
Jean François es.:
Jean Droit, JAN-LOUP, Yves Dermèze (Les diamants du Tanganyika),
René Marly (Je suis cousin de Charlemagne).
It carried mundane surveys
such as "do you prefer to take a shower or a bath
in the morning?". It lasted
only until 1952.
1950 - "Colléction
Jean-François" jointly with Fleurus. This
collection of mysteries and adventures for boys (and active
girls) was quite popular, published until 1962. Now a collector item.
Notwithstanding
dispirited, belated attempts to modernise, for instance introducing in La
Semaine the photo-novel, by the Sixties G&L started
to go into the decline typical of family run firms whose existence is tied to
the strong personality of their founders.
After the death of Imhaus in
1954, the classic historical Bibliothèque lasted only four years.
In 1959, it changed seamlessly into Nouvelle Bibliothèque de Suzette with
a new format and graphics, featuring many new anglosaxon writers. It was later
renamed Bibliothèque Bleue (a unisex color for boys and girls)
with the same format, graphics and contents, ending definitively in the
mid-Sixties.
La Semaine de Suzette stopped only a few years before Bibliothèque,
a victim of the new American style press. Revues became comics.
Fillettes, petites demoiselles, jeunes filles et garçons became teen-agers.
In
the new world there was no place for the gentle Suzette: after 55 years
the last number was published on August 25th, 1960.
Suzette surrendered with unaffected
words.
But, according to an old subscriber: «... with
the new icons imposed by a new culture, like Paul Anka shouting Daiiiiianna at
the top of his head, BB wearing a bikini [....] Suzette had become almost a caricature...
[.... ]... going through the last semester [of
Suzette] and comparing it to the Giraud years, it looked
as if everybody had abandoned ship: only a handful of writers were left to dish
out the much reduced usual features and insipid stories illustrated with garish
colours, unconvincing Lettres
d'une tante sounding like a tired gramophone, remaining Bleuette stocks
on sale, advertising increased discreetly: it was a sad "end of an era".
To add insult to injury G&L
immediately replaced Suzette with Le
Journal de Mickey, recommending it as the favourite reading of half a
million children and millions more readers ... As if... »
At
the end of the Seventies Gautier-Languereau re-published some of the feuilletons
of Les Veillées in the collection Les Romans des Veillées des Chaumières
(i.e. Le royaume des ombres by L.N. Lavolle, 1980)
In June 1988 Gautier-Languereau was bought by the Group Cible and in 1991,
in a round kind of way, they became the property of Hachette the same company
who had bought the bulk of Hetzel in 1914. The brand still exists as a division
of Hachette. What was left to constitute an archive (eleven boxes) is kept in
a center of literary studies, somewhere in the North of France. In 1997 rue Jacob
18 was bought by a real estate investment group who transformed the building
in luxury apartments & shops , keeping the front as it was in the Thirties.
Yvonne Gallien Languereau lived to a very old age dying almost ninety in Louvenciennes on the 22nd of August 1969.
At the time of writing Loulotte is alive and well and living in Paris. From her marriage to Jacques Canlorbe she had four children.
The infaticable Bécassine continued her innumerable adventures in new
prints and re-prints. In 2005, still in great demand, she celebrated her hundredth
anniversary.
Rue Jacob is now a street of hotels and art galleries. However
nostalgic visitors be warned: apparently the old n°18 has become n°52.
Yet for me, strolling through the romantic silent rue Jacob, one
Sunday morning in spring, after having chased Henri
Gautier across a century, all of a sudden, somehow, nothing seemed to matter
anymore.
******
1)
Between 1810 and 1870, the profession of printer,
bookseller, litographer and engraver was subject in France, to the grant of a
licence (Brevet) and an oath of allegiance to the Country.
The earliest record of a H. Gautier
book is dated between 1840-1870. This was Henri Joseph Gautier, (no relation)
of 197, Palais-Royal, Paris, who obtained the licence (Brevet n° 1616) of
bookseller on 26 June 1821.
He was succeded on 28 April 1830 by M.lle Françoise Eugénie Boileux,
born 30 May 1793, of 10, rue Montpensier, Paris. The licence was replaced by
a new one (n° 3091).
M.lle Boileux had managed M. Gautier's bookshop for many years before becoming
its proprietor on his retirement. Miss Boileux's
brevet expired on 14th September 1860 "pour inexploitation".
(2) In an interview to La Croix in 1934 M Languereau
stated that Gautier-Languereau was going back to 1853, ("notre
maison fondée en 1853")
Was he referring to the date of foundation of Pringuet? or to the beginnings
of Charles Blériot ?. In 1853 Blériot was 15 years old. As for
Alphonse Pringuet he was already
in business in 1851 (see LE CORRESPONDANT, vol. 28, 1851)
3) Louis Blériot,
born in 1836, "fort
instruit, ayant fait son droit", (wrote R de Navery in his obituary)
died unmarried in his property at Meudon, a suburb of Paris. After the funeral
service in the Church of Saint-Séverin, he was buried in the family vault
in the Cimitière
de Montparnasse.
Among the mourners de Navery noted the presence of M. Alexandre Guilmant, his
brother-in-law.
Guilmant (b. Boulogne-sur-Mer, 12 March 1837 - d. Meudon, 29 March 1911) was
an eminent organist, the greatest composer of organ music of his time, comparable
to Bach, a celebrity on both sides of the Atlantic, received at the Court
of St James by Queen Victoria and at the White House by President
Grover Cleveland.
Organist at the Church de La Trinité,
he was also a teacher: his very first pupil, Louise-Rosalie Blériot
(b. 1842 - d. 23 Oct.1908) a talented musician who, as a young girl had sang
in the Choir of la Trinité, became
his wife in 1865.
Guilmant's funeral took place 1st April 1911 in Meudon at the Saint-Martin Church.
The blessing was made by an Abbé Blériot. Gabriel Fauré pronounced
a speech.
They had four children:
Cécile Rosalie Thérèse,
Mme Sautereau (b. 1866-d. Meudon 4 July 1911). She became professor of
solfège
at the Paris Conservatoire. In 1906 she was photographed by Nadar. A
son, Joseph Sautereau was born in 1888.
Félix
Louis Jean Baptiste (b. Boulogne-sur-Mer
7 Dec. 1867- d.?) At the age of twenty-four Félix was already a distinguished
painter, member of the Academie des Beaux Arts. Eventually he worked as an artist
and illustrator for the Director General of the Egyptian Authorities. Member
of the Institut français d'archéologie orientale du Caire he took
part in the archeological excavations in the Valley of the Kings in 1898 and
made a complete photographic record of the tomb of Rameses IX, one of the first
to produce a systematic photographic record of archeological discoveries which
he published in Le Tombeau de Ramsès IX, Le Caire,
impr. de l'Institut français, 1907. Married on 5 November 1923,
in Paris, to Suzanne Alphonsine Lecocq.
Pauline Jeanne, (Boulogne-sur-Mer 24
March 1870-d.1950). In 1892 she married Adrien-Louis Maurice Aliamet (c.1863-1919)
an electrical engineer. Author: Principales découvertes et publications
concernant l'électricité de 1562 à 1900 : monographie
du musée rétrospectif français de l'électricité à l'exposition
universelle de 1900 / E. Sartiaux & M. Aliamet Paris : J. Rueff, 1903. They
had two daughters.
Marie Louise Alexandrine (b. 1876) Guilmant's
youngest daughter. She married, in 1896, Victor, the son of the organist Clément
Loret.
Victor Loret
(Paris 1 Sept.1859-3 February 1946)
was a famous
Egyptologist & naturalist.
He was a reader at the University of Lyons between 1886 and 1929, where he founded
the school of Egyptology.
Between 1897 and 1899, he was the Director General of the Egyptian Antiquities
Service "He
ought to have been a musician, but instead of this he is professor of Sanskrit
and things
of that sort in the University of Lyons" (cit.
Music: A Monthly Magazine, 1897)
Guilmant's
opus is immense.
He started to compose at a very early age: his Offertoire sur deux Noels Opus19,
no 2, completed in 1862 appeared in the fifth book of pieces dans different
styles published
in Paris by Blériot in 1868.
He dedicated his Opus 90–18
Pièces Nouvelles en sept livraisons (1902) Livraison 4 Méditation-prière;
Mi mineur/majeur (1901) "à la
mémoire de mon cher beau-frère Charles Blériot ".
Born
in 1838 Charles Félix died childless at Meudon 10 Octobre 1898 aged sixty.
His death was reported in Le Figaro on the 11th. Les Veillées de Chaumières
(12 Nov. 1898) obituary reads: "Peu de mots suffisent à résumer
sa vie: il travailla pour Dieu. Tout ce qu'il y avait en lui d'intelligence,
d'énergie, de génie commercial , il l'employa à servir la
cause de l'église catholique"
Clearly, there had been
nobody in the family, neither children nor nephews, to take over Blériot
Frères' publishing empire at their death.
As a footnote: Louis Blériot, the aviator, was not a
relation.
(4) Between 1918 when it was already Gautier-Languereau
and 1926 before they moved to rue Jacob, Henri Gautier was still selling Dillet
stock re-bound in a flimsy Gautier-Languereau cover in Collection Choisie (see Laure
Aubry, Collection Choisie, Dillet 1876-Librairie Henri Gautier, Gautier-Languereau
Editeurs, 55 Quai des Grands-Augustins s.d.)
5) It is suggested that the name Suzette was
chosen by Jacqueline Rivière who was part of the original editorial team
and had a daughter called
Suzanne.
6) For a historical and critical appraisal
of Bécassine
see:
Bécassine ou l'image d'une femme by Hélène Davreux,
Ediitons Labor, 2006
Bécassine inconnue, by Marianne Couderc
CNRS ÉDITIONS, 2000
7) One thing Hetzel father and
H. Gautier had in common was that they both used to winter in Montecarlo where
in fact both died, Hetzel in 1886, Gautier in 1938.
8) According to
Bernard Lehembre in Bécassine: Une Légende du Siècle, Gallien
had been "gouvernante des enfants du couturier Lanvin". As
far as it is known Jeanne Lanvin had only one daughter Marie-Blanche (1897-1958)
by her
first husband Henri di Pietro.
Lanvin dressed a number of Huret-Prevost dolls (now at the Museée des Arts
Decoratifs) and dolls made during WWI at the National Manufactory at Sèvres.
******
(sources: omitted- with thanks to M
Patrick HERBEY, Paris)

©www.bibliothequedesuzette.com 2002-2009- research and text by Anna Levi (2002-2010)
|
|
|